Frequently Asked Questions

Craft Alley Membership

What is the Craft Alley Membership?

Our Craft Alley Membership is a recurring monthly subscription program built specifically for you. Fresh beer matched to your tastes, delivered on your schedule. You can skip, pause, or cancel at any time.


How does the Craft Alley Membership work?

Set up your taste profile, choose your frequency, and where you want your beers to be delivered. From there you’ll start getting fresh beer on your doorstep. You can be as involved or as hands-off as you want.


How do you choose which beers are recommended?

His name is Randy. He wears a parka and lives in our beer cooler. He knows how many toothpicks hit the floor and can recite Pi backwards. Each Monday, Randy runs our algorithm that picks out the highest rated beers that you haven’t had before, matched to your taste profile.


Can I choose the beers for the Craft Alley Membership myself?

We’ll always give you recommendations for the beers we think you’ll like the best. Once the recommendations are set, you can go into your account and swap* to your heart’s desire. Add as many beers as you’d like from our ever changing list of available beers.

*Any modifications made beyond the recommended value may be charged the difference.


When do I find out which beers are in my delivery?

You’ll get a preview of the beers that we recommend for your Craft Alley Membership the Monday before your scheduled delivery at 6pm MST. Make sure to keep an eye on your inbox, it’s like unwrapping a birthday present everytime you open your preview email!


How do I get a beer again if I really liked it?

You can add any beer of your choosing to your Craft Alley Membership, or swap* it for one of the recommended beers. You can also place additional one off orders through the main site at

*Any modifications made beyond the recommended value may be charged the difference.


How can I change my beers?

Once your preview email comes out, you can log into your account and change the beers in your drop. Log into your account and hit the Swap* button and you can change out any beers you like.

 *Any modifications made beyond the recommended value may be charged the difference.


When will my Craft Alley Membership order be delivered?

You can see the delivery date when you log into your account. If you need to change the date, use the quick change option to bump it a week, or click Edit to change it to a specific date of your choice. You will receive additional communications once your beer is on its way.


Can I exclude beers from my recommendations?

Click on Beer Drop Preferences in your account navigation and you can change your flavor preferences, ABV limits, and more. You’ll also get a chance to remove individual beers from any future recommendations as you swap* beers out of your Craft Alley Membership. We take all of this into account when recommending beers.

*Any modifications made beyond the recommended value may be charged the difference.


Can I skip a drop?

Absolutely - this is your world, we’re just livin’ in it. Skip as many deliveries as you want with your Craft Alley Membership. We’ll be here to get you beer when you’re ready for it.


When am I charged?

We’ll run your card 24 hours after you receive your preview email. This is a few days before your scheduled delivery date.


Will I be charged extra for swapping beers?

Swapping is free, but if you add more expensive beers, you may be charged if you go over the recommended value.


Can I change my delivery time and place?

Of course! Go into your account and choose your upcoming beer drop. Select the Edit button next to Pick up/Delivery Info and add a new delivery address or change the date to something that will work better for you.

Make sure to reach out to us via phone (720) 577-5751 or through our support email if you need to update your delivery after your order has been processed.


How do I pause or cancel my Craft Alley Membership?

The cancellation is completed through your account.

After accessing your account page, click on the Manage Membership link located under your Beer Drop Memberships. At the bottom of the page is the Pause/cancel link. Follow the prompts from there.


Craft Alley Basics

What does Craft Alley do?

Our main focus is providing you with high quality beer in a quick and easy way. No more needing to drive to the taproom (although we would love you to check them all out!). We have Denver’s highest rated taproom releases weekly. We’ve grown from our little boutique shop, only selling crowlers off of South Pearl St, into a rad craft liquor store over by the Mile High Stadium. Access to your favorites and a gateway to breweries you’ve never tried before.


What does Craft Alley do for breweries?

We partner with breweries to give them an outlet to sell their beer outside of their taproom and get it to the customer the way they intended it to be consumed - fresh. This helps them compete against the large macro breweries, which in turn keeps money in the area and supports our local economy.


Why not just shop at the liquor store?

The beers are supplied by independent brewers that live, work and play in the Denver metro area alongside you and I. Instead of your beer money going into the pockets of venture capitalists or foreign stockholders, it is recirculated into the community. 


Why Fresh beer?

Beer tastes better fresh - especially high quality micro-brewed beer. The beer we get from our breweries is not filtered and is a living drink that changes over time. To get the flavors the brewers intended, you have to drink it fresh before the flavors start to change.


Should I still go to the brewery?

Absolutely! The best way to get the full experience our breweries have to offer is to visit their taproom. Our goal is to make sure that you have access to our breweries’ beers all the time, regardless of whether you want to drive across town or not.


How do you choose your breweries?

We look for the best breweries around to make sure that our customers get a great experience with every beer. If you have a suggestion for us, send it to


How often will you get new beers?

Our beer comes straight from the breweries’ taps, and so does our menu.  Our menu will update as our brewers rotate their taps, so make sure you check back to see what’s currently for sale.


 Enjoying Fresh Local Beer  

Can I age beer from Craft Alley or keep it in my cellar?

We do not recommend aging any beer that we sell.  


How many servings are in a 32 oz can? 

2-4 servings depending on the beer’s alcohol content.  The higher the alcohol content, the smaller recommended individual serving size.


Can I store it once it’s open?

Just like any other opened container, the beer will go flat if it is left open for an extended period of time. We recommend that you responsibly drink your beer as soon as possible. 


How should I store my beer?

We recommend that you keep your beer in a fridge or cooler at 37 - 40 degrees until you are ready to drink it.


Shopping for and Buying beer

What is ABV and IBU?

ABV means Alcohol by Volume and it signifies the percentage of Alcohol in the beer. Beers with higher ABV should be enjoyed carefully in smaller servings.

 IBU means International Bittering Units and it signifies the bitterness of a beer.  A good rule of thumb to remember is that bitterness often relates to hop content, so if you want a hoppy beer - you’ll probably want something with a high IBU.  If you prefer beers with few hops, you’ll likely want to stick to lower IBU beers.


Can I order from more than one brewery at a time?

Definitely!  You can mix and match however you like.  Some people prefer to sample beers all from the same brewery, others prefer to sample the same style from different breweries to find their favorite IPA or Stout. Any of our 12oz or 16oz cans can be sold in pairs.


How do I order?

To order beer from Craft Alley you will need to: 

  1. Use filters to find new, interesting beers
  2. Add desired beers to your cart
  3. Create an account
  4. Choose a delivery date
  5. Enter payment information
  6. Complete checkout


Do you guys offer party packages for office parties or happy hours?

We do! Give us a call at (720) 577-5751 or email our support team at and we’ll work through your order needs.


Is there a maximum order?

There is no max order, but if you plan to order a larger amount of beer, we recommend giving us a call at (720) 577-5751 so we can make sure you have everything you need.


Is there a minimum order?

There is no minimum order, but we do offer free delivery for all Craft Alley Memberships and orders over $60.


How do I learn more about which styles I’d like?

Stop into the store, give us a call at (720) 577-5751, or chat with us online at and we’ll gladly help you out! also has a great, thorough guide if you prefer a self-guided learning experience.


Can I taste the beers at your shop?

Yes, we do tastings on Fridays and Saturdays from 4-9 pm and Sundays from 11am - 4 pm.

*COVID times have changed this and we’re working on getting these set vack up!


Can I send beer to someone else?

Yes you can!  As long as you are over 21 years of age, you can purchase beer on our site.  Any recipient of beer from Craft Alley must be present at the time of delivery, over 21 years of age with a photo ID,  and not visibly intoxicated.  As long as the recipient meets these criteria, our drivers will complete the delivery.


Does your website store my credit card?

We do not store any of your credit card information.


What is same day all about?

We keep some of our beer fresh-stocked in our coolers so that we can get it to you more quickly.  If a beer is tagged as Same Day it means that we can get it out for delivery that same day.  

However - if you place an order for same day beers and non-same day beers, we’ll have to wait until we’ve assembled the full order before we deliver it to you.

*Orders for Same Day beers must be placed one hour prior to the delivery window.



Where do you deliver?

We keep an updated delivery area on our Delivery Zone page. 


When do you deliver?

We deliver 7 days a week, from 6-8pm with additional delivery windows Thursday through Sunday from 3-5pm.  

*Orders for Same Day beers must be placed one hour prior to the delivery window.


How does delivery work?

When selecting delivery during checkout, you will be presented with a list of available delivery time windows. We process your order, collect and assemble your beer, and get it out for delivery. It will show up at the delivery address within the delivery window.

*Orders for Same Day beers must be placed one hour prior to the delivery window.


How do I get beer delivered today?

Make sure your shopping cart only contains beers tagged as Same Day.  If you order a beer without the Same Day tag, we will have to wait until we can get the beer in - and the times we present at checkout will reflect that.

*Orders for Same Day beers must be placed one hour prior to the delivery window.


Does someone have to be present to accept delivery during the delivery window?

Yes. In order to complete a delivery, the recipient must be present, not visibly intoxicated, and have a valid photo ID showing they are over the age of 21.


Can you leave it on my porch?

No. Our drivers will never leave alcohol unattended.  In order to complete a delivery, the recipient must be present, not visibly intoxicated, and have a valid photo ID showing they are over the age of 21.


Will Craft Alley deliver to my office?

Yes!  We deliver to any physical address.  Make sure to fill out the Delivery Instructions during checkout to let the driver know how to get ahold of you at your office.


What happens if I miss my delivery?

If you miss a delivery, send an email to within 3 days following your missed delivery and we’ll schedule a follow up delivery free of charge.  If that delivery is missed, or you don’t email, we will hold your beer for pickup in the store for up to 7 days beyond the original delivery date, after which time your order will be forfeited. 


Do I have to get it delivered? 

You can also drop by 2031 Bryant St in Denver and shop the selection in our retail store.  Any online orders can also be picked up at our retail location free of charge.


What can I do with the cans after I buy them?

Take them with you to the mountains, pool, or anywhere else you like to enjoy fresh cold beer.  After you responsibly drink your beer, we ask that you responsibly recycle the can.


Customer Support

Who do I contact if I still have questions?

You can reach out via phone at (720) 577-5751, or chat us online via email at if you have any other questions or even if you just want to say “Hi”.